- Audience consumption trends: audiences listened to this interview, found the visual content on YouTube and retweeted to friends, sending it viral within days. This shared the Radio 1 brand among a wider audience and gained listeners for the Scott Mills show.
- Technological convergence: audiences were able to watch this content on smartphones and tablets, both of which are converged devices.
- Brand reach: the Radio 1 logo is visible on the mics in every shot so even if you don't know the clip originated from the BBC you are made aware of the brand.
- Synergy: although the BBC cannot advertise another brand they have to cover cinema releases as part of their public service remit. Through this loophole the BBC are able to synergise with Oz The Great and Powerful and Mila Kunis and attract audiences that are interested in the film
Monday, 11 March 2013
Radio 1:making radio visual: Chris Stark interviews Mila Kunis
This is a really good piece of content to reference in your exam as it demonstrates:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment