FINAL CHECKLIST FOR COURSEWORK

This checklist is a chronological list of what should be in your powerpoint. Shouldn't be any surprises! Any questions come find me or tweet me. Good luck :)

AS MEDIA COURSEWORK FINAL CHECKLIST from aquinasmedia

The main and preliminary briefs to put at the top of your powerpoint

Copy and paste this into your powerpoint:

 

Preliminary exercise: using Desk Top Publishing and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.

Main task: the front page, contents and double page spread of a new music magazine, minimum of FOUR original images

DISTRIBUTION: Bauer and Kerrang!

Kerrang!

Mission Statement

"Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands.

Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.

We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator."

James McMahon - Editor

The magazine appeals to a specific niche audience because it concerns topics and themes that are relevant to people who listen to and are interested by rock music and its background.

Kerrang! identifies its audience as ‘individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty’. Kerrang distinguish their identity as a world ‘where Jackass meets Playstation and Skate culture meets ipod’

In the period 01-Jul-2008 to 31-Dec-2008 Kerrang!‘s circulation sales in the UK and the Republic of Ireland were at a high of 50,128 insuring it remained the market-leading music weekly. These figures display that Kerrang! is a successful magazine despite its audience being one demographic entity.

This devoted audience of rock fans is made up of 60% males and 40% females with Kerrang!’s demographic fall into social class D-C. The predominate ethnicity of the readership is white British with a target population of 16-24 year olds. The magazine’s psychographic is defined as ‘people who aspire to be respected among other people and people who wish to have a high paid job.’

It is evident that the magazine is aimed at a young audience, through the use of graphics, fonts, layouts and presentation. Kerrang! is aimed at the youth and their lifestyles. It has a contemporary and up-to-date look, making use of modern typefaces and a down-to-earth feel. The magazine even accommodates the young readership by using advertisements that relate to their interests.

Kerrang! includes full page advertisements for music companies such as HMV and Play.com as well as promoting other retailers such as Virgin, Playstation, xBox, alternative clothing and jewellery manufacturing and concert ticket lines.
 
Kerrang! aims itself more at a male audience and appeals to them by using content such as hard rock and metal iconic male bands on the front cover pulling angry faces or violent expressions. Female readers are targeted by the use of male bands on free pull out posters and feature interviews.

CIRCULATION:

40,203(Jan-Jun '12)

387,000 (April–Sept '12)

DISTRIBUTION: IPC Media and NME

(Details from IPC's website, the institution that own NME)

"Bringing you the very best in new music"

NME has become a truly unique multi-platform media proposition. Across the magazine, NME.com, NME Video, NME Radio and the brand's live events and awards, NME reaches over 1.1 million music fans every week.

NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.

NME.COM is the world's biggest standalone music site serving an intensely engaged audience of 16-24 year-olds. It draws on NME's heritage as a music authority to delight users with a mix of news, opinion and artist interviews.

NME.COM is where the most passionate music fans on the planet come together. Constantly innovating across a variety of platforms, NME is everywhere its audience wants it to be.

Launch date:1952

Visit Website

Digital edition

Frequency: Weekly

Cover price: £2.40

Audience: 66% male, 34% female aged 15-34

Median age: 24

Circulation data

• ABC: 23,924 (Jan-Jun 12)
• NRS:289,000 (Jul11-Jun12)
• Unique Users:7.7m

 

THE EVALUATION: DEFINITIVE GUIDE

AS MEDIA COURSEWORK: The Evaluation from aquinasmedia

Front cover analysis: guidance for Q4 and planning

Front cover analysis from aquinasmedia

Question Four contents analysis example

Contents page analysis from aquinasmedia

Question Four Grade A example

This is a really nice way of answering this question, and this method of presenting your work plays well with the examiner.

You need to get AS MUCH info as possible across in AS FEW WORDS as possible.

In what ways does your magazine USE, DEVELOP or CHALLENGE from aquinasmedia

GRADE A POWERPOINT EXAMPLE

This student submitted a coursework portfolio that was consistenyly strong: the practical pieces were simple but effective with clever attention to detail precise design.

Her planning was thorough and contained a good amount of theory to prove that she had developed her skills from September to December. Her Aquinas magazine was very well analysed so she showed that she could learn from her mistakes.

There was also clearly evidence that she had worked hard for the entire duration of the coursework rather than just at the end.

Her evaluation was concise, well- presented and contaiend lots of detail and theory.

Reverb magazine Grade A powerpoint from aquinasmedia

YOUR POWERPOINT SO FAR SHOULD INCLUDE:

In this order:

(You should have already done the majority of this so don't worry, it should just be a case of rearranging slides from other tasks.)

1. Annotations of existing front covers, contents and double page spreads to show you understand the conventions

2. Rule of thirds photography with annotations of your own photos to show you understand the rules

3: Rule of thirds double page spread

4: Rule of thirds DPS with annotations for what you will do better next time (this will help with Q7 "reflect on your progress?")

5: Aquinas magazine audience research results

6: Aquinas mag rejected photos with notes saying why they don't work

7: Aquinas front cover with print screens showing how you made it and changes along the way

8: Final Aquinas front cover with annotations for how you will do better next time

9: Contents page rejected images

10: Aquinas contents page with print screens showing how you made it and changes along the way

11: Final Aquinas contents page with annotations for how you will do better next time

12: Final magazine research (you can include pages from your scrapbook here, as well as in Q1)

13: Final rejected images with explanations for why you aren't using them

14: Final front cover (contents and DPS will be added on the next slides when they are done)

15: Q1: "Who would be the audience for your media product?"

Pop Music: Billboard magazine analysis

If you are making a pop magazine, this powerpoint will help with the following questions:

Who will be the audience for your media product?

How did you attract/address your audience?

How did you use, develop or challenge existing codes and conventions?

The level of detail and audience analysis in this presentation is a good indication of what the examiner is looking for. Spread your information across a larger number of slides though, remember negative space is important...

Billboard Magazine Analysis from Aaliyah195

Past evaluation guidance

AS Media Studies past evaluation to use as guidance from aquinasmedia

COURSEWORK DEADLINES

Deadline for ALL parts of planning, evaluation and practical tasks is 

17TH DECEMBER 2012 

 

The time frames and deadlines below are for your benefit: they are to stop workloads becoming unbearable and to ensure you get enough guidance from your tutor and your classmates to use in your evaluation. 

 

AS Media coursework deadlines 2012 from aquinasmedia

Half term work

Over half term:

1.     Take your 50 shots for your final magazine, including your cover shot. Think about distance, height, shot type, pose.

2.    Make a short film on your phone or on a camera, answering the question “who would be the audience for your media product?”

o  Age

o  Gender

o  Primary and secondary audiences

o  Lifestyle- job, hobbies, education, what brands do they like?

o  Similar products on the market at the moment? How will yours be different? What will be your unique selling point?

o  Who is your ideal reader? Who do they model themselves on?

Use terms from the table below:

AS Media Key Terms from aquinasmedia

The Evaluation Questions

AS Media Studies Evaluation Questions from aquinasmedia

AS Media: Friday afternoon

Sheena's on a trip today so your photography lesson has been postponed till Tuesday.

Make sure all work has been caught up with, I've seen a couple of almost empty scrapbooks which is not good enough.

Prepare to take photos on Tuesday morning.

Have a good weekend :-)

Genre: basic theory

"Genre" is the term used to show a set of media products that share similar codes and conventions.

Genre occurs when a set of conventions is used repeatedly and is successful with audiences, for example:

Explosions + Bruce Willis + guns + bad guys + difficult romantic relationship = ACTION MOVIE

 

OR

 

Boy + Girl + funny but wise best friend + boy and girl have a misunderstanding + boy and girl make up = ROMANTIC COMEDY

 

Audiences gain pleasures from understanding the codes and conventions of particular genres:

 

- familiarity

- predictability

- empathy

- escapism

- "repetition and difference" (Steve Neale 1980): the audience wants to be surprised, but within the parameters of what they expect

- being able to share the experience with others

- hybrid genres offer the audience new content and experiences while staying within a set boundary

 

Clear genre conventions are a way of guaranteeing to the audience a set of experiences as a means of getting them to spend money and time.

 

Your magazine must display clear features in terms of photography, star, costume, performance, lighting, colour, mode of address, fonts etc.

 

 

Tho illustrate this further, the link below plays on the audience knowing, and disliking, how rom coms work. Have a look :-)  

http://www.empireonline.com/features/romantic-comedy-movie-poster-cliches

Catching up: completing the check list

The blue checklist contains everything you need to have done so far. These tasks

contribute towards the 20 marks for the planning section of your coursework.

You will have to make a cover slide in a new PowerPoint, then copy your work onto the

slides after to start building your planning.

Any tasks you have not completed on the checklist need to be caught up with so there are no gaps in your final PowerPoint.

 

For example:

Annotating double page spreads:

- in your PPT, copy 2 or 3 double page spreads from the AS Media 2012-13 folder

- annotate to show how codes and conventions are consistent across all magazines.

- then add a JPEG of your photography DPS with annotations to show how you matched

existing products and what you will do to improve next time.

- You should already have done the same for front covers and contents pages.

Slides must follow the order on the blue checklist so the examiner can access everything easily.

Your formal coursework brief

Copy this text onto the first slide of your final powerpoint.

 

Print

 

Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.

Main task: the front page, contents and double page spread of a new music magazine

All images and text used must be original, produced by the candidate(s), minimum of

FOUR images per candidate.

Checklist: Sept/Oct 2012

Please print/save this and check off the tasks as you complete them.

 

Transfer relevant documents to another PPT, this will become your final submission.

 

Work must be in your PPT in the order it is in the table for the examiner to see how you have developed chronologically. 

 

Tasks to be completed so far oct 2012 from aquinasmedia

Short Research Task

TASK: Write a 200 word proposal for your final music magazine.

 

Using your scrapbook and current reading and listening habits as your starting point, put together a pitch for an original music magazine.

 

Think about the following:

 

- Is there a gap in the market for your product?

- Who will be the primary audience?

 

- Specific genre or sub- genre?

 

- Do you want to make a hybrid magazine? e.g music and fashion.

- What is your biggest rival publication? Which institution makes it?

- What ads are in your rival magazine? What does this say about the lifestyle of the primary audience?

- How will your magazine be different?

Do your proposal in your scrapbook, make it pretty :-)

 

 

Contents Page Analysis

Contents page analysis from aquinasmedia

Photography DPS example

Evaluation Guidance: Part One

AS Coursework Evaluation Guide: Part One from aquinasmedia

Aquinas Magazine Audience Research

Print and adapt this questionnaire, then survey 30 Aquinas students

Aquinas Magazine Audience Research from aquinasmedia

Front cover conventions and Aquinas mag audience research

Front cover conventions and your aquinas magazine from aquinasmedia

Double Page Spread conventions

This powerpoint will help you construct your photography double page spread

Dps codes and conventions from aquinasmedia

Photography and composition

This powerpoint contains your first task and should be used with your blue booklet

Photography from aquinasmedia

Welcome to AS Media Studies

Welcome to AS Media Studies at Aquinas from aquinasmedia

AS Coursework: the front cover, contents and double page spread for a new music magazine

SEPTEMBER- DECEMBER 2011

COURSEWORK

Coursework is 50% of the overall grade

• You will be producing the front cover, contents page and double page spread of an original music magazine (60/100)


• Created using desk top publishing software and original photography


• Planning blog (20/100)


• Evaluation presentation (20/100)

Exam Section A: British TV Drama

In January we will begin preparing for the June exam.

SECTION A: British TV Drama

The Hour, BBC One, July-Sept 2011

We will be building on your knowledge of representation to analyse how representations are created across different genres of TV Drama.

We will be studying representations of:
- AGE
- GENDER
- CLASS & SOCIAL STATUS
- ABILITY & DISABILITY
- ETHNICITY
- REGIONAL IDENTITY
- SEXUALITY

Exam Section B: The UK Radio Industry

THE UK RADIO INDUSTRY

The Main Stage at BBC Radio 1's One Big Weekend 2011

You will be looking at Public Service and Commercial broadcasting, across a number of platforms, including:

- ANALOGUE

- DAB

- DIGITAL TV

- ONLINE

- MOBILE PHONES